A list of engaged subscribers is one among the foremost effective and reliable marketing resources. A decent list thus valuable that it can’t be bought. Why? Because of once subscribers opt-in for your list, they’re signing up to listen to you and your company.
When your audience subscribe to your list, which means they already interested in your offers and what message that you will tell them.
You can then segment your list with the information collected during opt-in and create your email messages to suit your subscriber’s preferences.
As you get more qualified leads, you’ll be able to guide them through the decision-making process by structuring your email content to specific buying cycle stages.
Here are the 10 best practices to help you to build your email list:
- Provide quality content. You need to offer quality content that is valuable and interesting in order to build a strong relationship with your audience.
- Place opt-in forms on every web page. Your opt-in form should be place everywhere so that it’s visible to your audience.
- Use social media to capture email addresses. Integrate your opt-in forms with social media platforms. When you drive traffic from multiple sources, will allows you to build your email list much faster.
- Design your opt-in form carefully. Make sure your headline and call-to-action messages are short and precise. These will improve the conversion rate.
- Display your privacy policy. Let your audience know that you will not share, distribute or sell their information to third parties. It will build trust and convince your audience that it’s safe to subscribe.
- Include a call to action. Place a call to action in your submit button. For example, “Register Now For Free Instant Access”. This will improve the conversion ratio.
- Give away free stuff. Come out with something you can give away to your subscribers such as e-book, courses, webinars, software, training videos and many more that is relevant to your subscribers.
- Ask your subscribers to share. Always ask your subscribers to share your valuable content at social media.
- Create landing pages. Create a squeeze page where your audience can subscribe to your content, freebies, webinars, training and many more in exchange for their email address.
- Include testimonials on your squeeze page. Testimonials helps build trust toward your products or information that you offer to your audience.
It’s time to take action.
